Growing a loyal client base doesn’t start after graduation. Whether you’re looking to work in a high-end spa or open your own studio one day, the personal brand you build while you’re still in esthetics school can help shape your entire career. At Estelle Skin Care & Spa Institute, we encourage our students to think like professionals from day one. As one of the best esthetician programs in the Midwest, we help future estheticians establish their voice, vision, and presence in the industry.
Create a Consistent Identity Online
Your Instagram handle, your logo (even if it’s just a Canva design), and the way you talk about skincare, all contribute to your brand. Choose a name you’ll use consistently across platforms and begin posting simple, valuable content: skincare tips, day-in-the-life stories, or even before-and-after shots of practice treatments. Even if you’re still training, you’re showing future clients and employers that you’re serious about your craft.
Document Your School Journey
Being enrolled in a respected esthetician school is part of your story and a great content tool. Share what you’re learning, what excites you, and how you’re progressing through the program. At Estelle, our students gain hands-on experience from day one, and showing that in real time builds trust and authenticity with your audience. People love watching a growth story, and your education at one of the top schools for skin care is a compelling one.
Define What Makes You Different
Are you especially good at brow design? Do you geek out over ingredient lists? Maybe you have a calming presence clients rave about. Start identifying the qualities or specialties that set you apart, even as a student. These traits can help shape the services you highlight, the tone of your content, and even the clientele you attract.
Network While You Learn
The relationships you build in school are future collaborators, referrals, and possibly even business partners. Participate in local events, connect with other students and alumni, and engage with professional estheticians online. Being part of a beauty school with a strong network like Estelle means you’re surrounded by opportunity. Don’t overlook it.
You don’t need a full-time practice to start growing your audience and your influence. Your time in esthetics school is the perfect place to build a brand that feels real and lasting. Your future clients are already out there. Let them find you before graduation.