Four Tips for Social Media Engagement On Your Esthetician Platform

Good social media engagement on your esthetician platform is a great way to reach potential customers and build your brand presence on the web. Estelle Skin Care & Spa Institute is the leading esthetician school in Skokie, IL, and we have four tips for you to grow your social media engagement! We want all of our students to have successful careers, and social media is a wonderful tool for helping them accomplish just that. Read on for more information, and contact us for more information on our esthetician classes.

Post Appealing Images of Your Treatments and Services

Posting consistent content about your treatments and services is the first step to increasing your social media engagement! Ensure the photos are high-quality, shot in good lighting, and appealing on your feed. Followers will want to know what you offer, and this is the perfect way to communicate your services. 

Use Stories and Videos To Showcase Your Work

There’s more to social media than just images! Utilize story features and post videos that showcase your work as well. Videos often have a larger reach than images, and stories can be a fun way to interact with your clients or keep important information about your services pinned to your page.

Offer Exclusive Discounts for Followers Who Engage With Your Posts

A surefire way to increase your engagement is to offer exclusive discounts for followers who engage with your posts. Whether you’d like to do giveaways for treatments or discounts on your services or offer promo codes on your stories, doing so often will encourage followers to stay up to date on your posts. 

Use Relevant Hashtags To Expand Your Reach

Hashtags can make all the difference in ensuring your content gets in front of the right audience! Utilize hashtags that relate to your location and the services you offer to expand your reach to potential clients in your area. 

By following these tips, you can increase your social media engagement and build a loyal following on your esthetician platform! Start your career as an esthetician by attending our esthetician training classes in Skokie and Chicago. Contact us today for more information.

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